Privacy Notice
Effective Date: 1st day of January 2026
Last Updated: 1st day of January 2026
Butterfly Gandhimathi Appliances Limited (“Butterfly,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Notice explains how we collect, use, share, and protect your personal data when you use our website, mobile application, and other online services (collectively, the “Services”). This Privacy Notice is in compliance with the Digital Personal Data Protection Act, 2023 (“DPDPA”) and other applicable data protection laws.
1. Scope and Applicability
This Privacy Notice applies to individuals who interact with our Services, including visitors, users, and customers (“you” or “your”), including those using Butterfly’s Internet of Things (IoT) enabled devices. It is intended for individuals residing in India and is aligned with applicable Indian data protection laws.
This Privacy Notice does not apply to our employees, interns, or contractors, who interact with us in their professional capacity and whose personal data is governed under a separate Employee Privacy Notice. It also does not apply to third-party websites, applications, or services that may be linked from our platform. We encourage you to review the privacy policies of such third parties to understand how they handle your information.
If you use Butterfly’s IoT devices, this Privacy Notice also applies to any personal data collected through such devices, including but not limited to device identifiers, usage logs, location information, and environmental or sensor data.
In situations where a specific privacy notice is not presented at the point of data collection, the most recent version of the Privacy Notice available on our official website shall apply and will govern the collection, use, and processing of your personal data. We encourage users to review the Privacy Notice on our website regularly to stay informed about how we protect and use your data.
2. Which categories of personal data do we collect and how do we process such personal data?
The Personal Data relating to you which we may collect, use, transfer, disclose or otherwise process, includes:
|
S. No |
Category of Personal Data |
Specific Data Fields |
Requirement |
Purpose of Processing |
Goods or Services Enabled |
|
1 |
Identity and Contact Information |
|
Mandatory for service provision |
|
Access to Butterfly services, account management, and personalized support |
|
2 |
Transaction and Payment Data |
|
Mandatory for purchases |
|
Product purchase, billing, and order fulfilment |
|
3 |
Device and Technical Data |
|
Automatically collected |
|
Ensuring secure platform usage and service optimization |
|
4 |
Usage Data |
|
Optional, user-provided |
|
Enhanced user experience and tailored content |
|
5 |
Marketing Preferences |
|
Optional, based on consent |
|
Providing offers, updates, and promotional content |
|
6 |
Location Data (if applicable) |
|
Optional, user-controlled |
|
Regional service customization and fraud monitoring |
|
7 |
Cookies and Tracking Data |
|
Optional, based on preferences |
|
Personalized browsing experience and marketing analytics |
IoT Device specific
|
S. No |
Category of Personal Data |
Specific Data Fields |
Requirement |
Purpose of Processing |
Goods or Services Enabled |
|
1 |
Device Information |
|
Mandatory for device functionality |
|
Device management, software updates, and support |
|
2 |
Usage Data |
|
Automatically collected |
|
Enhancing device performance and resolving technical issues |
|
3 |
Location Data (if applicable) |
|
Optional, user-controlled |
|
Geolocation- based features and enhanced security measures |
|
4 |
Children’s Data (if applicable) |
|
Mandatory for child users, with parental consent |
|
Child-friendly features, parental controls, and compliant service access |
3. Which legal basis do we use your personal data?
Your Personal data is collected and processed by Butterfly based on the following legal grounds depending upon the nature of Personal Data and the purposes for which it is processed:
Consent:
By using our website, mobile application, or engaging with our services, you provide your free, specific, informed, and unambiguous consent for the collection, use, and processing of your Personal Data as outlined in this Privacy Notice.
Where processing is based on consent, you have the right to withdraw consent at any time through the mechanisms provided in this Notice. However, withdrawal of consent shall not affect the lawfulness of processing carried out prior to such withdrawal. For certain data processing activities (such as processing of children’s data, where applicable), parents’ consent will be obtained separately at the point of data collection if any data of children be collected, in compliance with the Digital Personal Data Protection Act, 2023.
If we process your Personal Data based on other lawful grounds, like that of legitimate interest, legal obligations, or statutory requirements, such processing shall continue as permitted under the applicable law.
4. Disclosure of personal data
Butterfly does not sell or rent your Personal Data. However, we may share your data with trustedthird parties in the following circumstances:
I. Service Providers & Business Partners
We may share your Personal Data with third-party vendors, contractors, or service providers who assist us in delivering our services, such as:
- Payment processing and transaction services
- Customer support and communication platforms
- IT infrastructure, analytics, and security providers
- Marketing and advertising partners (where applicable)
- Cloud storage and data hosting providers
- IoT platform service providers who enable device connectivity, diagnostics, and software updates
II. Legal & Regulatory Compliance
We may disclose your Personal Data if required to:
- Payment processing and transaction services
- Respond to court orders, notices, or regulatory authorities
- Protect our legal rights, privacy, safety, or property (including fraud prevention and cybersecurity measures)
III. Business Transactions
In the event of a merger, acquisition, restructuring, or sale of assets, your Personal Data may be transferred as part of the business transaction, subject to appropriate privacy safeguards.
IV. Fraud Prevention & Security
We may share Personal Data with government agencies, financial institutions, or fraud prevention organizations to:
- Detect, investigate, and prevent fraud, cyber threats, or security breaches
- Ensure compliance with anti-money laundering (AML) and other regulatory requirements
V. International Data Transfers
If we transfer your Personal Data outside India, we ensure that such transfers comply with applicable laws and are subject to adequate safeguards, such as:
- Contractual Clauses wherever applicable with the recipient ensuring data protection
- Government-approved mechanisms for secure international data transfers
- Transfers to jurisdictions not explicitly restricted by the Government of India
5. Accuracy of Personal Data
- You are responsible for ensuring that the Personal Data you provide to Butterfly is accurate, complete, and up to date.
- Butterfly takes reasonable steps to verify and maintain the accuracy of your personal data. To ensure the information we hold is current and accurate, we may periodically request updates where necessary. However, it is your responsibility to promptly inform us of any changes to your personal data, including contact details or preferences. This collaborative effort helps us provide you with uninterrupted services and remain compliant with the Digital Personal Data Protection Act, 2023.
- If you believe any personal data, we hold is inaccurate or incomplete, you may exercise your right to request corrections as outlined in the in Contact Us section of this Privacy Notice.
6. Security measures
- We implement appropriate technical, organizational, and security measures to protect your Personal Data from unauthorized access, loss, misuse, disclosure, or alteration.
- While we take reasonable steps to protect your data, no system is completely secure. In case of any data breach affecting your Personal Data, we will notify you in compliance with applicable laws.
- In case you as a user detect or suspect any breach of your data you can inform to us by reaching out to dpo@crompton.co.in
7. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance user experience, analyse website traffic, and personalize content. IoT devices may also use embedded tracking mechanisms to optimize functionality, detect malfunctions, and enhance security.
You can manage cookie preferences through your browser settings or our Cookie Preference Centre.
For more details, refer to our Cookie Policy.
8. Retention of Personal Data
Butterfly will retain your personal data in accordance with its Data Retention Policy and as required under applicable laws. We will only store your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Notice, unless a longer retention period is required for compliance with legal, tax, regulatory, or contractual obligations.
For IoT device data, retention is determined based on device lifecycle, user settings, and compliance obligations. Users may have options to delete or reset data collected by IoT devices, subject to technical and legal limitations.
9. Data Principal Rights and Duties
Under the Digital Personal Data Protection Act, 2023 (DPDPA), you, as a Data Principal, have the following rights concerning your Personal Data:
I. Your Rights
- Right to Access: You have the right to request a summary of the personal data that Butterfly holds about you.
Right to Correction and Erasure: You may request correction, completion, or erasure of your personal data if it is inaccurate or no longer necessary for processing.
Right to Grievance Redressal: If you believe your personal data is processed unlawfully or in violation of this Privacy Notice, you may file a grievance with Butterfly’s DPO/Grievance Officer, and we shall aim to resolve your grievance within a period of ninety (90) days . If unsatisfied with the resolution, you may escalate the matter to the Data Protection Board (DPB).
Right to Nominate: You have the right to nominate an individual who can exercise your rights under the Act in the event of your death or incapacity.
Right to Withdraw Consent: Where data processing is based on consent, you may withdraw your consent at any time. However, withdrawal will not affect the lawfulness of processing conducted before withdrawal.
Right to Be Informed: You have the right to receive clear, concise, and transparent information about how your personal data is collected and processed.
II. Your Duties
As a Data Principal, you also have certain duties under the DPDPA, 2023:
-
Provide accurate information: Ensure that any personal data you provide to Butterfly is accurate and up to date.
-
Refrain from filing false or frivolous complaints: Misuse of rights under this Act may attract penalties as per applicable law.
-
Comply with lawful processing: You must not attempt to access or modify personal data that you are not authorized to process.
III. Method to Exercise Your Rights
As an interim measure, if you wish to exercise any of your rights under this Privacy Notice, please contact us directly at dpo@crompton.co.in We will provide you with the appropriate Data Principal Request Form, which you can complete and submit to initiate your request.
We are currently working to streamline this process. Once available, you will be able to directly access all necessary forms online and submit your requests electronically.
In the future, to exercise your rights, you may complete the Data Principal Request Form available at to be updated once the DPB is established and submit it to our Data Protection Officer at dpo@crompton.co.in . We will handle your request in accordance with applicable laws and respond within the prescribed timeframe within sixty days.
10. Contact Us
If you have any concerns regarding the processing of your personal data, you can contact our DPO.
-
Contact Details of Data Protection Officer (DPO):
Name: Yogesh Kulkarni
Email: dpo@crompton.co.in
Address: Butterfly Gandhimathi Appliances Limited No. 34, (2nd Floor), Rajiv Gandhi Salai, Egattur Village, Chennai – 600130, Tamil Nadu, India
11. Grievance Redressal Mechanism
If you have any concerns regarding the processing of your personal data and you are not satisfied with the initial response, you can file a complaint with
Butterfly’s Grievance Officer.
Contact Details of Grievance Officer:
Name: Dipalok Choudhary
Email: Privacy.grievance@crompton.co.in
Address: Butterfly Gandhimathi Appliances Limited
No. 34, (2nd Floor), Rajiv Gandhi Salai,
Egattur Village, Chennai – 600130,
Tamil Nadu, India
Escalation to the Data Protection Board (DPB).
If you are not satisfied with the resolution provided by the Grievance Officer, you have the right to escalate the matter to the Data Protection Board (DPB) of India, which is the regulatory authority established under the DPDPA, 2023 for handling data protection disputes and violations.
For more details on the DPB and how to escalate your complaint, please refer to the official government portal <insert DPB link> (To be Updated post DPB is established)
12. Updates to this Notice
Butterfly may update this Privacy Notice periodically to reflect changes in legal, regulatory, or operational requirements. We will notify you of any significant changes through appropriate means, such as updates on our website. The latest version of this Privacy Notice will always be available at
13. Acknowledgment
You acknowledge that you have received, read, and understood this Privacy Notice.
You understand that this notice informs you of how Butterfly processes my personal data, and where required, my consent will be sought separately for certain processing activities.
You understand that you have the right to withdraw your consent for non-essential processing at any time by submitting a request to the Data Protection Officer at dpo@crompton.co.in
Effective Date: 1 st day of January 2026
Last Updated: 1 st day of January 2026
Butterfly Gandhimathi Appliances Limited (“Butterfly,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Notice explains how we collect, use, share, and protect your personal data when you use our website, mobile application, and other online services (collectively, the “Services”). This Privacy Notice is in compliance with the Digital Personal Data Protection Act, 2023 (“DPDPA”) and other applicable data protection laws.
Scope and Applicability
This Privacy Notice applies to individuals who interact with our Services, including visitors, users, and customers (“you” or “your”), including those using Butterfly’s Internet of Things (IoT) enabled devices. It is intended for individuals residing in India and is aligned with applicable Indian data protection laws.
This Privacy Notice does not apply to our employees, interns, or contractors, who interact with us in their professional capacity and whose personal data is governed under a separate Employee Privacy Notice. It also does not apply to third-party websites, applications, or services that may be linked from our platform. We encourage you to review the privacy policies of such third parties to understand how they handle your information.
If you use Butterfly’s IoT devices, this Privacy Notice also applies to any personal data collected through such devices, including but not limited to device identifiers, usage logs, location information, and environmental or sensor data.
In situations where a specific privacy notice is not presented at the point of data collection, the most recent version of the Privacy Notice available on our official website shall apply and will govern the collection, use, and processing of your personal data. We encourage users to review the Privacy Notice on our website regularly to stay informed about how we protect and use your data.
Which categories of personal data do we collect and how do we process such personal data?
The Personal Data relating to you which we may collect, use, transfer, disclose or otherwise process, includes:
#
Category of Personal Data
Specific Data Fields
Requirement
Purpose of Processing
Goods or Services Enabled
1
Identity and Contact Information
Name
Phone number
Email
Postal address
Date of birth
Mandatory for service provision Account creation
Communication
Identity verification
Access to Butterfly services, account management, and personalized
support
2
Transaction and Payment Data Payment method details
Transaction history (processed via secure third- party payment gateways)
Mandatory for purchases Order processing
Fraud prevention
Financial reporting
Product purchase, billing, and order fulfilment 3
Device and Technical Data IP address
Browser type
Device identifiers
Log files
Automatically collected Website functionality
Security
Analytics
Ensuring secure platform usage and service optimization 4
Usage Data Interaction with our website/app
Preferences
Feedback
Optional, user-provided Service improvement
Personalization
Analytics
Enhanced user experience and tailored content 5
Marketing Preferences Subscription status
Marketing opt-ins
Optional, based on consent
Sending promotional content (only with explicit consent)
Providing offers, updates, and promotional content 6
Location Data (if applicable) Approximate location (based on IP or GPS, if enabled)
Optional, user-controlled Localization of services
Fraud detection
Regional service customization and fraud monitoring 7
Cookies and Tracking Data Session cookies
Persistent cookies
Tracking pixels
Analytics data
Optional, based on preferences Site performance
User experience enhancement
Marketing optimization
Personalized browsing experience and marketing analytics
IoT Device specific
#
Category of Personal Data
Specific Data Fields
Requirement
Purpose of Processing
Goods or Services Enabled
1
Device Information Device ID
Model
Software version
IP address
Mandatory for device functionality Ensuring functionality
Troubleshooting and updates
Device management, software updates, and support 2
Usage Data Interaction logs
Feature usage
Error reports
Automatically collected Performance optimization and analytics
Enhancing device performance and resolving technical issues 3
Location Data (if applicable) Approximate device location (with user permission)
Optional, user-controlled Personalization and security enhancements
Geolocation- based features and enhanced security measures 4
Children’s Data (if applicable) Name
Age
Linked device details
Parental contact
Mandatory for child users, with parental consent User registration and access to services
Child-friendly features,
parental controls, and compliant service
access
These lists include examples and are not exhaustive.
Which legal basis do we use your personal data?
Your Personal data is collected and processed by Butterfly based on the following legal grounds depending upon the nature of Personal Data and the purposes for which it is processed:
Consent:
By using our website, mobile application, or engaging with our services, you provide your free, specific, informed, and unambiguous consent for the collection, use, and processing of your Personal Data as outlined in this Privacy Notice.
Where processing is based on consent, you have the right to withdraw consent at any time through the mechanisms provided in this Notice. However, withdrawal of consent shall not affect the lawfulness of processing carried out prior to such withdrawal. For certain data processing activities (such as processing of children’s data, where applicable), parents’ consent will be obtained separately at the point of data collection if any data of children be collected, in compliance with the Digital Personal Data Protection Act, 2023.
If we process your Personal Data based on other lawful grounds, like that of legitimate interest, legal obligations, or statutory requirements, such processing shall continue as permitted under the applicable law.
Disclosure of personal data
Butterfly does not sell or rent your Personal Data. However, we may share your data with trustedthird parties in the following circumstances:
Service Providers & Business Partners
We may share your Personal Data with third-party vendors, contractors, or service providers who assist us in delivering our services, such as:
Payment processing and transaction services
Customer support and communication platforms
IT infrastructure, analytics, and security providers
Marketing and advertising partners (where applicable)
Cloud storage and data hosting providers
IoT platform service providers who enable device connectivity, diagnostics, and software updates
Legal & Regulatory Compliance
We may disclose your Personal Data if required to:
Comply with applicable laws, regulations, or legal processes (including government and law enforcement requests)
Respond to court orders, notices, or regulatory authorities
Protect our legal rights, privacy, safety, or property (including fraud prevention and cybersecurity measures)
Business Transactions
In the event of a merger, acquisition, restructuring, or sale of assets, your Personal Data may be transferred as part of the business transaction, subject to appropriate privacy safeguards.
Fraud Prevention & Security
We may share Personal Data with government agencies, financial institutions, or fraud prevention organizations to:
Detect, investigate, and prevent fraud, cyber threats, or security breaches
Ensure compliance with anti-money laundering (AML) and other regulatory requirements
International Data Transfers
If we transfer your Personal Data outside India, we ensure that such transfers comply with applicable laws and are subject to adequate safeguards, such as:
Contractual Clauses wherever applicable with the recipient ensuring data protection
Government-approved mechanisms for secure international data transfers
Transfers to jurisdictions not explicitly restricted by the Government of India
Accuracy of Personal Data
You are responsible for ensuring that the Personal Data you provide to Butterfly is accurate, complete, and up to date.
Butterfly takes reasonable steps to verify and maintain the accuracy of your personal data. To ensure the information we hold is current and accurate, we may periodically request updates where necessary. However, it is your responsibility to promptly inform us of any changes to your personal data, including contact details or preferences. This collaborative effort helps us provide you with uninterrupted services and remain compliant with the Digital Personal Data Protection Act, 2023.
If you believe any personal data, we hold is inaccurate or incomplete, you may exercise your right to request corrections as outlined in the in Contact Us section of this Privacy Notice.
Security measures
We implement appropriate technical, organizational, and security measures to protect your Personal Data from unauthorized access, loss, misuse, disclosure, or alteration.
While we take reasonable steps to protect your data, no system is completely secure. In case of any data breach affecting your Personal Data, we will notify you in compliance with applicable laws.
In case you as a user detect or suspect any breach of your data you can inform to us by reaching out to dpo@crompton.co.in
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance user experience, analyse website traffic, and personalize content. IoT devices may also use embedded tracking mechanisms to optimize functionality, detect malfunctions, and enhance security.
You can manage cookie preferences through your browser settings or our Cookie Preference Centre.
For more details, refer to our Cookie Policy.
Retention of Personal Data
Butterfly will retain your personal data in accordance with its Data Retention Policy and as required under applicable laws. We will only store your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Notice, unless a longer retention period is required for compliance with legal, tax, regulatory, or contractual obligations.
For IoT device data, retention is determined based on device lifecycle, user settings, and compliance obligations. Users may have options to delete or reset data collected by IoT devices, subject to technical and legal limitations.
Data Principal Rights and Duties
Under the Digital Personal Data Protection Act, 2023 (DPDPA), you, as a Data Principal, have the following rights concerning your Personal Data:
Your Rights
Right to Access: You have the right to request a summary of the personal data that Butterfly holds about you.
Right to Correction and Erasure: You may request correction, completion, or erasure of your personal data if it is inaccurate or no longer necessary for processing.
Right to Grievance Redressal: If you believe your personal data is processed unlawfully or in violation of this Privacy Notice, you may file a grievance with Butterfly’s DPO/Grievance Officer, and we shall aim to resolve your grievance within a period of ninety (90) days . If unsatisfied with the resolution, you may escalate the matter to the Data Protection Board (DPB).
Right to Nominate: You have the right to nominate an individual who can exercise your rights under the Act in the event of your death or incapacity.
Right to Withdraw Consent: Where data processing is based on consent, you may withdraw your consent at any time. However, withdrawal will not affect the lawfulness of processing conducted before withdrawal.
Right to Be Informed: You have the right to receive clear, concise, and transparent information about how your personal data is collected and processed.
Your Duties
As a Data Principal, you also have certain duties under the DPDPA, 2023:
Provide accurate information: Ensure that any personal data you provide to Butterfly is accurate and up to date.
Refrain from filing false or frivolous complaints: Misuse of rights under this Act may attract penalties as per applicable law.
Comply with lawful processing: You must not attempt to access or modify personal data that you are not authorized to process.
Method to Exercise Your Rights
As an interim measure, if you wish to exercise any of your rights under this Privacy Notice, please contact us directly at dpo@crompton.co.in We will provide you with the appropriate Data Principal Request Form, which you can complete and submit to initiate your request.
We are currently working to streamline this process. Once available, you will be able to directly access all necessary forms online and submit your requests electronically.
In the future, to exercise your rights, you may complete the Data Principal Request Form available at to be updated once the DPB is established and submit it to our Data Protection Officer at dpo@crompton.co.in . We will handle your request in accordance with applicable laws and respond within the prescribed timeframe within sixty days.
Contact Us
If you have any concerns regarding the processing of your personal data, you can contact our DPO.
Contact Details of Data Protection Officer (DPO):
Name: Yogesh Kulkarni
Email: dpo@crompton.co.in
Address: Butterfly Gandhimathi Appliances Limited
No. 34, (2nd Floor), Rajiv Gandhi Salai,
Egattur Village, Chennai – 600130,
Tamil Nadu, India
Grievance Redressal Mechanism
If you have any concerns regarding the processing of your personal data and you are not satisfied with the initial response, you can file a complaint with Butterfly’s Grievance Officer.
Contact Details of Grievance Officer:
Name: Dipalok Choudhary
Email: Privacy.grievance@crompton.co.in
Address: Butterfly Gandhimathi Appliances Limited
No. 34, (2nd Floor), Rajiv Gandhi Salai,
Egattur Village, Chennai – 600130,
Tamil Nadu, IndiaEscalation to the Data Protection Board (DPB)
If you are not satisfied with the resolution provided by the Grievance Officer, you have the right to escalate the matter to the Data Protection Board (DPB) of India, which is the regulatory authority established under the DPDPA, 2023 for handling data protection disputes and violations.
For more details on the DPB and how to escalate your complaint, please refer to the official government portal <insert DPB link> (To be Updated post DPB is established)
Updates to this Notice
Butterfly may update this Privacy Notice periodically to reflect changes in legal, regulatory, or operational requirements. We will notify you of any significant changes through appropriate means, such as updates on our website. The latest version of this Privacy Notice will always be available at
Acknowledgment
You acknowledge that you have received, read, and understood this Privacy Notice.
You understand that this notice informs you of how Butterfly processes my personal data, and where required, my consent will be sought separately for certain processing activities.
You understand that you have the right to withdraw your consent for non-essential processing at any time by submitting a request to the Data Protection Officer at dpo@crompton.co.in

