1. Introduction

The Butterfly Gandhimathi Appliances Limited (subsidiary of Crompton Greaves Consumer Electricals Ltd) hereafter referred to as ‘Butterfly’, use cookies, pixel tags, and other web technologies such as CAPTCHA’s across our websites (list mentioned below) to improve performance and enhance the user experience. This policy explains how we do that.

SNO	Website	Purpose of Website
1	https://butterflyindia.com/	A comprehensive corporate website and landing page providing detailed information about the company, including product descriptions, corporate overview, customer support, investor relations, and other key sections

2. What are cookies?

Cookies are small text files that a website downloads onto your computer or other internet-enabled devices (such as mobile phones and tablets) when you visit a website. The cookie will help the website recognise your device the next time you visit.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether
you have visited the website before or whether you are a new visitor. They can also help to ensure that
adverts you see online are more relevant to you and your interests.

Most cookies usually will not collect information that identifies you. Instead, they will collect more general information such as your general location or how you arrive at and use our websites.

3. Different type of cookies

The website uses the cookies that perform four functions, as classified below:

Category	Description
Strictly Necessary cookies	These cookies are essential for the proper functioning of the website, enabling core functionalities such as site navigation and secure access. Without these cookies, services you have asked for cannot be provided
First party analytics cookies	These cookies facilitate data analysis to measure and enhance website performance while ensuring a more relevant user experience. They do not collect personally identifiable information at an individual level. In limited cases, data may be processed by authorized service providers acting on our behalf, but they are prohibited from using it for their own purposes.
Performance cookies	Primarily set by third-party vendors working with us, these cookies collect insights into how visitors interact with the website, such as frequently visited pages and error occurrences. The data gathered is anonymized and used solely to enhance website functionality. While third-party vendors may have access to this data, they utilize it strictly to improve their services.
Functional cookies	These cookies enable the website to remember user preferences, such as language selection, region, or login details, to provide a more personalized experience They do not track browsing activity outside this website They do not collect information for advertising purposes or retain records of visited sites beyond our domain
Advertising, Targeting and social media cookies	These cookies, including web beacons and other tracking technologies, help deliver personalized advertisements and optimize marketing strategies. They serve the following purposes: Display advertisements that align with your interests Control the frequency of advertisement exposure Measure the effectiveness of advertising campaigns Enable retargeting of relevant content across platforms Analyse user engagement after viewing advertisements These cookies are usually placed by advertising networks with the website operator’s consent. They track user interactions and may influence the advertisement and content shown across other websites you visit

For a detailed review of our cookies please click here

4. Third-Party Cookies

These cookies are set by third parties when you access or use our website and have a different domain to that of the website you are visiting and they enable certain website functionality, such as perform statistical analytics, deliver personalized content to the users, etc.

Several types of Third-party cookies are Persistent and Session cookies.

1. • Persistent Cookies: Persistent cookies are such cookies that do not expire at the end of each session but only at the expiry of the applicable retention period or when deleted by the user through their browser’s settings.

   • Session Cookies: Session cookies are temporary and deleted from your machine when your web browser closes. We use session cookies to help us track your usage through the website, register statistical data on how you use the website, deliver targeted advertisements, detect errors on the website, collect user preferences, etc.

5. Cookie Consent

When you visit our website (for the first time and when consent should be renewed), a banner informs you of the use of cookies and provides a direct link to this information page. You are requested to explicitly “Accept” or “Reject All” to our usage of cookies. You may refuse to accept browser cookies; however, we will continue capturing essential and functional cookies to be able to provide you with our services. You may still choose at any time to delete or disable all or part of these cookies using the Cookie settings area accessible at the bottom of each page of this Website, except for the Cookies which are necessary for the Website to function (Essential category of cookies). All cookies (including essential and functional cookies) can also be enabled or disabled through your browser settings. However, the refusal of cookies may impact the functioning of the service you request on our website.

6. How can you block cookies?

You can control whether to accept cookies or not. If you decide to not accept cookies, some features and services on our websites will not function properly.

If you would prefer not to accept cookies, you can either:

1. • Change your browser settings to notify you when you receive a cookie, which lets you choose whether to accept it; or

   • Set your browser to automatically not accept any cookies.

For more information on how we handle personal information please refer to our Privacy Notice

7. Cookies that have been set in the past

If you have disabled one or more cookies, we may still use information collected from cookies prior to your disabled preference being set; however, we will stop using the disabled cookie to collect any further information.

8. Changes to this cookie policy

We will occasionally update this cookie policy to reflect changes in our practices and services. When we post changes to this cookie policy, we will revise the “Last updated” date at the top of this cookie policy. If we make any material changes in the way we collect, use, and/or share information held in cookies, we will notify you by prominently posting notice of the changes on the website. We recommend that you check this page from time to time to inform yourself of any changes in this cookie policy or any of our other policies.

9. Contact us

If you have any questions now or during your visit of our website, please submit your request to our dpo@Butterfly.co.in or alternatively you can send us your query to our postal address:

Butterfly Gandhimathi Appliances Limited (subsidiary of Crompton Greaves Consumer Electricals Ltd)

Registered Address: 143, Pudupakkam Village, Vandalur-Kelambakkam Road, Kelambakkam, Chengalpattu District, Tamil Nadu – 603103, India

Annexure

Butterfly Cookie Insights

1. For https://butterflyindia.com/

URL scanned	butterflyindia.com
Total pages scanned	10
Cookies (in total)	18
First-party Cookies	11
Third-party Cookies	7

1. 1. Strictly Necessary cookies

Cookie	Domain	Cookie type	Expiration	Description
VISITOR_PRIVACY_METADATA	.youtube.com	Third-party	5 months 4 weeks	This cookie is used to store the user’s consent and privacy choices for their interaction with the site. It records data on the visitor’s consent regarding various privacy policies and settings, ensuring that their preferences are honored in future sessions.

1. 2. Performance cookies

Cookie	Domain	Cookie type	Expiration	Description
sbjs_migrations	.butterflyindia.com	First-party	Session	This cookie is used to track user interactions and migration between different pages or sections of the website to improve user experience and website performance analytics.
sbjs_first_add	.butterflyindia.com	First-party	Session	This cookie is used to store details about the user’s first visit to the website, including timestamp, referring site, and source of the traffic, to assess the effectiveness of marketing campaigns and website sources.
sbjs_current_add	.butterflyindia.com	First-party	Session	This cookie is used to store information about the current visit to distinguish between users and sessions. It typically includes details such as source of traffic, campaign data, and user behavior to help in tracking and analyzing the effectiveness of marketing campaigns.
sbjs_session	.butterflyindia.com	First-party	29 minutes 50 seconds	This cookie is used to track user activity and sessions to improve the performance and usability of the website, helping to understand how visitors interact with the website.
sbjs_current	.butterflyindia.com	First-party	Session	This cookie is used to track users’ activities and interactions across the website to facilitate better analysis and understanding of traffic sources and user behavior.
sbjs_first	.butterflyindia.com	First-party	Session	This cookie is used to store information about the user’s first session on the website. It tracks details such as the source from which the user came, the path they took, which search engine and keyword were used, and their location at the time of the first visit. This information is used to analyze and improve the website’s performance by understanding user behavior.
sbjs_udata	.butterflyindia.com	First-party	Session	This cookie is used to store user-specific data to help monitor and analyze the effectiveness of the advertising campaigns and optimize the user experience on the website.

1. 3. Advertising, Targeting and social media cookies

Cookie	Domain	Cookie type	Expiration	Description
YSC	.youtube.com	Third-party	Session	This cookie is set by YouTube to track views of embedded videos.
_fbp	.butterflyindia.com	First-party	3 months	Used by Meta to deliver a series of advertisement products such as real time bidding from third party advertisers
test_cookie	.doubleclick.net	Third-party	14 minutes 49 seconds	This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor’s browser supports cookies.
IDE	.doubleclick.net	Third-party	1 year	This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
_gcl_au	.butterflyindia.com	First-party	3 months	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services
VISITOR_INFO1_LIVE	.youtube.com	Third-party	5 months 4 weeks	This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface.

1. 4. Functional Cookies

Cookie	Domain	Cookie type	Expiration	Description
mo_openid_signup_url	butterflyindia.com	First- party	4 weeks 2 days	This cookie is used to remember a user’s choice of signing up options and redirects, improving the signup experience by auto- populating the chosen options.
scroll	butterflyindia.com	First- party	2 minutes 53 seconds	This cookie is used to remember a has engaged with the page’s scroll functionality, ensuring improved interaction and navigation on the website.

Disclaimer: While we exercise due diligence and take all reasonable measures to ensure the accuracy of the information provided regarding cookies, the data is derived from third-party analytics tools. As a result, we cannot guarantee absolute accuracy, and variations may occur due to external factors beyond our control.